DC WASA is Now DC Water
On June 15, 2010, DC WASA unveiled a new name. Though the Authority still holds its legal name of the District of Columbia Water and Sewer Authority, it now goes by DC Water. A fresh logo, tagline and website accompany this change.
"It's time to re-introduce ourselves to our customers," said DC Water General Manager George S. Hawkins. "We're rolling out new and exciting initiatives to provide excellent drinking water, and to protect the environment and human health. A new look and a new name physically reflect the changes that we are making.and signal a new era."
"Water is life captures the importance of DC Water's role in our community," said DC Water Chairman William M. Walker. "This new brand marks the beginning of a new era at DC Water and the Authority's important work related to all things water for the millions of people we serve every day."
DC Water held a month-long public competition in February 2010. Individuals from across the region participated. There were 188 entries and the final name, logo and tagline were a distillation of elements from three of these.
Television commercial: "DC WASA is Now DC Water"
Check out the 60-second television commercial that introduces DC Water's new brand.
Unveiling Signage Video
See the signs being put in place and unveiled in this 42-second video.
Press release: "A Fresh Brand for Clean Water in the Nation's Capital"
A Fresh Brand for Clean Water in the Nation's Capital
Press Conference
- View photos of the June 15 press conference in the DC Water Flickr gallery
- Watch a Windows Media video of the event.
Contest Entries
Download a poster showing all of the branding contest entries (PDF 1.2 mb) .